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Dental BossLady Leadership Academy Podcast

Feb 17, 2022

Welcome to Episode 46 of the re-launched Dental Boss Lady Leadership Academy Podcast with Dr. Terri Pukanich. In today's episode we are gonna be talking about marketing your practice. Will discuss why it's better to focus on the experience inside your practice before doing external marketing. We will also talk about which numbers you should track and why you should set a goal around referrals. Finally, we will share two quick tips you can start implementing right now. All this and much more, up next.

Bullet points

(01:13) Launching the BossLady Leadership Academy

(05:34) Taking vacations

(12:32) Marketing your practice

(13:16) Having a marketing strategy

(14:48) Focus on your internal experience first 

(16:54) Know your numbers

(19:25) 15 Tiny Tweaks for New Patients

(20:00) Where are your new patients coming from?

(20:25) Set a goal around referrals

(21:54) Tweaking your patient experience

(22:23) External marketing

(25:29) Don't underestimate the power of your phone

(30:01) Recap

(30:51) Two quick tips

(32:05) Make answering the phone a priority

(32:35) Doing external marketing